Seven years translating shopper behavior, syndicated data, and custom research into decisions that move brands forward — on the supplier side, in the room with clients, and deep in the findings.
I've spent the better part of a decade helping brands understand the people buying — and passing — on their products. My career has spanned the full supplier side of market research: building and managing client portfolios at Ipsos, leading advisory work at Big Village, and consulting clients at Nailbiter, where I worked with proprietary video-based behavioral research that captured shoppers in real moments of decision. Across those roles, I've led custom research engagements, synthesized syndicated data, built category narratives, and turned ambiguous briefs into clear recommendations for teams in CPG, retail, Technology, and beyond.
I grew up working in my family's small businesses. The kind where you learn early that every decision has a consequence and every customer has a story. That instinct never left me. Outside of work, I'm a music and sports obsessed new dad figuring out the good chaos of that, a proud owner of two dogs who have strong opinions about everything, and someone who genuinely finds consumer behavior fascinating well past business hours. I'm drawn to teams that care about getting it right, move with purpose, and aren't afraid to challenge what they think they already know.
I'm currently seeking high-ownership roles where I can go deep on consumers, analytics, and brand direction. Market research, consumer insights, category management, strategy, client success — if there's a seat at the table where data, storytelling, and relationships all matter, that's where I do my best work.