Consumer Insights & Market Research

I turn what people do
into what brands
should do next.

Seven years translating shopper behavior, syndicated data, and custom research into decisions that move brands forward — on the supplier side, in the room with clients, and deep in the findings.

7+
Years in insights & research
50+
Brands managed
3
Research firms, supplier side
CPG+
Tech, Pharma, Retail & more
About

The person behind the data.

Professional

I've spent the better part of a decade helping brands understand the people buying — and passing — on their products. My career has spanned the full supplier side of market research: building and managing client portfolios at Ipsos, leading advisory work at Big Village, and consulting clients at Nailbiter, where I worked with proprietary video-based behavioral research that captured shoppers in real moments of decision. Across those roles, I've led custom research engagements, synthesized syndicated data, built category narratives, and turned ambiguous briefs into clear recommendations for teams in CPG, retail, Technology, and beyond. I'm drawn to teams that care about getting it right, move with purpose, and aren't afraid to challenge what they think they already know.

Personal

Born and raised in Cincinnati, Ohio. I grew up working in my family's small businesses. The kind where you learn early that every decision has a consequence and every customer has a story. That instinct never left me. Outside of work, I'm a music and sports obsessed new dad figuring out the good chaos of that, a proud owner of two dogs who have strong opinions about everything, and someone who genuinely finds consumer behavior fascinating well past business hours.

Experience

Where I've done the work.

Nailbiter 2023 – 2025
Director, Client Consulting October 2025 – December 2025
  • Led client consulting engagements using Nailbiter's proprietary video-based behavioral research platform, observing shoppers in real in-store and online moments of decision.
  • Partnered with senior client stakeholders to scope, design, and deliver studies across new product development, packaging, and path-to-purchase.
  • Modernized internal pricing operations by applying AI to retire outdated, manual processes — cutting turnaround time by more than half while sharpening accuracy along the way.
  • Developed thought leadership and case study content to support business development and expand the client base.
Senior Research Manager October 2023 – October 2025
  • Translated video-based shopper behavior data into clear category and brand strategy recommendations for CPG and retail clients.
  • Uncovered impulse purchase patterns across categories, brands, and display placements using proprietary behavioral syndicated data from unprimed shoppers, sharpening omnichannel strategy for CPG clients.
  • Designed and led in-store, online, and cross-channel studies across the full path to purchase, blending claims testing, augmented reality, and promotional impact analysis to strengthen brand equity and inform go-to-market decisions.
  • Lifted shopper engagement and retail sell-through for 30+ CPG brands through data-backed aisle reorganizations and strategic product launches.
  • Directed end-to-end execution of 50+ research projects, consistently delivering accurate, on-time insights by streamlining workflow from data collection through final stakeholder presentation.
  • Built client relationships and served as day-to-day contact on multiple concurrent accounts across top global CPG brands.
  • Built and led a team of three while piloting new research methodologies and training more than a dozen junior colleagues — raising consistency and output quality across the organization.
Big Village 2022 – 2023
Director of Business Advisory October 2022 – June 2023
  • Led advisory research engagements helping clients translate consumer and market data into actionable business strategy.
  • Oversaw study design, analysis, and presentation of findings across brand health, advertising effectiveness, and consumer segmentation projects.
  • Managed client relationships across multiple industries, acting as a trusted strategic partner and primary point of contact.
  • Collaborated with sales and account teams to grow existing client relationships and support new business pitches.
Ipsos 2019 – 2022
Account Manager September 2020 – October 2022
  • Grew a client portfolio from a handful of brands to 12+ accounts, managing relationships across CPG, retail, and financial services clients.
  • Oversaw project scoping, proposal development, study execution, and final deliverable presentation for custom quantitative and qualitative research engagements.
  • Served as the primary client contact and strategic advisor, translating research findings into business recommendations.
  • Coached and developed junior colleagues across teams spanning 7 time zones, leading 15+ training sessions that built cross-cultural fluency and kept project delivery consistent worldwide.
Senior Research Analyst / Research Analyst January 2019 – September 2020
  • Designed and programmed quantitative surveys across brand tracking, concept testing, and consumer segmentation studies.
  • Conducted crosstab analysis and synthesized findings into client-ready presentations and reports.
  • Supported senior account managers on project delivery and client communication across a portfolio of CPG and retail brands.
Skills

What I bring to the table.

Research & Insights
Custom Research Design Quantitative Methods Qualitative Methods Survey Design Discussion Guides Behavioral Observation Shopper Insights Video-Based Research
Data & Analytics
Syndicated Data Crosstab Analysis Segmentation Concept Testing Secondary Research Synthesis
Category & Strategy
Category Advisor Dynamics 4P Framework Competitive Landscape Brand Strategy Go-To-Market Support
Client & Business Development
Account Management Portfolio Growth Client Consulting Proposal Development Storytelling & Presentations Stakeholder Management
People & Development
Team Leadership Coaching & Mentoring Training Program Design Junior Talent Development Cross-Functional Collaboration
Tools & AI
Claude Gemini Grok ChatGPT IBM SPSS Google Sheets Excel PowerPoint Survey Platforms
Industries
CPG Retail Food & Beverage Pet Outdoors & Recreation Insurance Technology Pharmaceuticals / OTC Financial SaaS
Research Methodologies

The toolkit I've worked with.

Brand Health Tracking
Advertising Testing
New Product Development
Price Analysis
Claims Testing
Brand & Product Positioning
Aisle Reorganization
Augmented Reality & Virtual Reality Research
Shopper Journey
Display Analysis
Digital Ads & Sponsorship Testing
eCommerce
Path to Purchase

Let's connect.

I'm currently seeking high-ownership roles where I can go deep on consumers, analytics, and brand direction. Market research, consumer insights, category management, strategy, client success — if there's a seat at the table where data, storytelling, and relationships all matter, that's where I do my best work.